3 secrets to a winning content strategy

2 months ago, I sat down on my chair to write another newsletter for myself.

I took a break from writing, as most of my readers know, because my father passed away expectedly.

Now, having been a ghostwriter for 2 years and writing over 500+ threads, you can say I have some experience.

But I was confused.

My memory betrayed me. I forgot the basics of content strategy. Dumb. Ignorant. Pathetic.

It reminded me of this quote by Hormozi:

You need to be reminded more than you need to be taught

I call myself a ghostwriter, yet my fundamentals weren’t that strong.

So, I decided to revisit the best courses courses.

I wrote down strategies by different creators and ghostwriting agencies I’ve worked with.

It includes paid courses for Justin Welsh, Kieran Drew, and George Ten.

And ghostwriting agencies like Sahil Bloom’s and Taylin Simmonds.

And some free resources by agency owners like Tommy Clarke and Ship 30.

I put all this into my super-creative head, and it returned with a baked content strategy that would be like a gold mine for my 2-year-old self.

So, I’m sharing this with my newsletter because it is a letter to my past self.

Today’s issue will show you 3 secrets that you might be missing in your content strategy:

These are part of my new product- Twitter content strategy for founders.

So, I've just pasted the snippets of that PDF over here.