How I use engagement groups on LI\/twitter
Claude Monet's "The Magpie" (1868–1869)
Seth Godin would often say this phrase:
“It’s the author’s job to sell the first 10,000 copies. It’s the book’s job to sell the next 100,000 / million.” I love this. This is my take, basically, on engagement groups. It’s your job as the content agency to get your post to at least the first 1000 impressions.
But it’s your post’s job to get 10k, 100k, 1M. As someone who’s been using paid engagement on Twitter for close to 4 years now ( a year on LinkedIn), I can definitely say they work.
But founders abhor using them.
They miss something critical. Like, if you’ve just started posting your content, you must know that NO ONE cares about you. NO ONE.
So now you have 2 ways to get engagement on your content.
1.First is give to get. You start leaving thoughtful comments under your industry leader and hope to get some of that stream of engagement on your profile. Very organic and raw.
2.Second is pay to get. You start with some free groups (or make your own) as well but it’s easier to get consistent engagement from a paid one. Part of the game, I don’t see anything wrong with it.
Look at the engagement I was getting when I started posting on LI last year, with no connections.
Maybe a few people from Twitter who read my work engaged.
So I joined a couple of free groups and they work.
Now, the basic argument from the other side is that they say, “Once you remove it, you lose the engagement and don’t grow at the same pace”.
True. Agreed. But still, the baseline you fall back to is much higher than not using any.
Maybe earlier, without engagement groups, you were only getting 200-400 impressions.
But now, since more people are familiar with your content, story, and business, you will easily get 700-1000 impressions.
I think the best way to use them is to treat them like training wheels. If you’re new, start with them and then slowly remove them when you organically get more engagement.
Some of my clients actually treat them as part of the cost. They pay for and handle them themselves, since they know the value.
They know it’s the author’s job to sell the first 10,000 copies.
That's it for the day.
This is part of an email that I sent to my list.
If you wish to read my emails regularly, join my newsletter below.
Thank you for your attention.
That's it for the day.
This is part of an email that I sent to my list.
If you wish to read my emails regularly, join my newsletter below.
Thank you for your attention.
