Loss chasing

Gambling addicts often say that while playing, a part of them wants to lose.

The more they lose, the stronger the urge to keep going not because they expect to win, but because the chase itself becomes the reward.

It’s called “loss chasing.”

I think a similar kind of loss chasing is done by people who always blame the algo or some other external factor for not getting traction on LinkedIn.

They somehow always find something negative.

Steven Pressfield has a great page on this in his book Turning Pro:

While the loss chasers get whining rights, the pros are knocking it out of the park.

My clients are bagging calls left and right. I’m getting millions of impressions on LinkedIn.

So what are the pros doing differently?

They’re doing what Mark Manson calls it "Get good at boring"

So, I created a boring checklist for myself few days ago, I was already following it for inbounds but recently I also started outbound for Q4.

Boring checklist for outbound:

• Sending 30+ connection requests every day

• Sending 100+ warm DMs to new connections

• Consistently following up with warm leads

• Pitching free work twice a week

Boring checklist for inbound:

• Stealing content from your client’s top competitors and turning it into interview questions

• Reading books to find arguments that strengthen your client’s POV

• Not repeating your personal stories for the umpteenth time

I’ve been doing all of this for my clients — and have been getting bombastic results.

You just have to stop blaming external factors and completely ditch the loss chasing.

Once you do that, you stop being a loss-chaser.