Open letter to founders who produce content no one reads.

This year, I interned at a 7-figure marketing agency for 3 months.

I used to interview founders and CEOs to write social content.

Most of those founders tried to create content but eventually quit and outsourced it.

While interviewing them, I learned an interesting fact – 6 out of 8 founders had no strategy for generating ideas.

They produced whatever struck them in the moment.

Imagine spending so much time creating something that isn't validated.

It's like building a house without a blueprint, only to realize halfway through that the foundation is weak.

It doesn't make sense, right?

Now, this happens because they don't have the process.

If you've been reading my newsletter, you know how much I love the process. It makes complex things easy for college quitters like me.

So today, I'll give you a content strategy and 3 ways to generate evergreen content.

But before that you must understand why we create content.

The goal of content is basically to achieve 3 things:

Each one has a different process to generate ideas from the rest.

1. Inspiration from social media

This means beginner content or broad content in your niche.

A quick view of your competitor or bigger creator in your niche would give some great examples.

It could mean their newsletter, blogs, LI, Twitter, Insta or YouTube video.

What to do after that? Look for signals.

It can be a curation of expert advice, lessons and resources for beginners.

Ideas from here mostly fall into the recognition thread - they add followers.

2. Inspiration from your business

What problems are you solving for your target audience?

What are the benefits they get?

Why is it urgent?

Such content always performs well because it banks on validated problems. It would also attract warm leads who are suffering from problems right this moment.

Look at your service and nail down a few problems you solve for your audience.

It can be how-to guides, tips, or mistakes.

Ideas you'll get from here mostly fall into reputation threads - they add credibility to your brand.

3. Inspiration from client interaction

This one is probably the easiest because you've done the hard part – Get client results.

We're looking for topics that you, as an expert, might not think are such big issues but still bother your audience.

Usually, you'll find these in the comment sections of your posts. Or Questions on Quora. Or maybe when you're on a call with them.

I firmly believe in turning it into a lead-magnet, or sometimes they can be a thread.

Lead-magnet increases the shelf life of the content.

A few examples would be:

• Guide

• Case-study

• Cheatsheet

• Ultimate guides

Ideas you'll get from here mostly fall into the revenue thread - they add sales to your business.

Now, I know it's a lot to unpack this information.

But it's even harder to put this into practice. I advise creating a routine around it.

Mine usually happens on Sunday. I time block 100-minute sessions and go through them one by one. I start with social media, my product, and finally, client interactions.

I try to create as many ideas as possible without judging the quality - that would happen later.

Once I do that, I usually have 5-6 ideas, and I toss out 50% of them.

Then, based on my content goal, I produce them.

To wrap it up, you can generate ideas by taking:

1.Inspiration from competitors

2. Inspiration from your business

3. Inspiration from client interactions

That's it for the day.