Reintroduction
"The Sun" by Edvard Munch,1911
Though I’m always big on novelty in content, I can’t help but understand the power of reintroductions.
I’ve always believed that the whole point of content is to become easy to recall. I was reading this book called Improv, and it explained it so beautifully.
The author, a professional theater coach, explains the difference between mediocre and good storytellers. And the difference is the concept of reintroductions.
A good improviser would take advantage of the concepts/stories/frameworks he reintroduced earlier. All of my favorite personal brands do that as well.
Now this works at two levels: the microscopic one and the macroscopic one.
The microscopic one is explained well by the author here, so I won’t attempt it.
I’m more interested in the latter, where you keep reintroducing a number of core pillars of your brand over and over again.
I have a handful of such philosophies that I repeatedly hammer out in my content.
Like…
Research-oriented content
Not JUST relying on founder interviews
To increase the shelf life of content, ask, “Can this be added to my email sequence?”
My general rule of thumb is to reintroduce these core pillars 1-5 times in a 90-day period.
Of course, bearing in mind not to force it but to inject them naturally.
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I’m going to end this with this beautiful poem from A Cup of Sun.
That's it for the day.
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That's it for the day.
This is part of an email that I sent to my list.
If you wish to read my emails regularly, join my newsletter below.
Thank you for your attention.
