What's common in my top performing posts?

All great content is a summary of real-life actions.

I’ve personally driven over 300+ million impressions in my ghostwriting career, and all of them have a very simple pattern.

They were summaries, a quick recap, a hard-earned insight.

Now that can be:

• 15-year journey from intern to CEO

• How someone helped their client lose 30 lbs in 3 months

• How a team scaled from 3 to 300 people without losing culture

All of these are hard, real-life actions that most people will not ever attempt to do in their lives.

It should convey the vibe of a boxer who has lost the biggest fight of his life, telling his story immediately afterward.

That should be your aim. Such content is inimitable.

You must document these glory tales and turn them into content.